Building Effective Media Relationships from Traditional to Social

By Chato Hazelbaker, Ed.D.
President, Northland Pioneer College
Conversation Lead, CEO Connections by CampusWorks

In this session, Chato Hazelbaker leads a conversation on the keys to building relationships that help lay a foundation for successful communication in a time of crisis. Participants will be discuss how investing in relationships with print, television, and radio reporters and making strategic social media decisions helps when an institution is thrust into the spotlight for the good, the bad, or the ugly.